Approach
Who wants to talk about deep technology like semiconductors, EDA tools, process technology or "big data", cloud technology, and B2B companies creating products for big markets? WE DO! This industry is the basis of world-changing innovation, and we are excited to partner with brilliant leaders talking about exciting products.
Sitting down with you, we will explore your company, market, product and technology differentiation, and your customer's end markets and their products. Then we will develop and match the best hand-crafted messages and hard-working programs to your many audiences: customers, partners, editors, industry and financial analysts, investment bankers, employees, and your communities.
We will use all resources available: traditional methods like snail mail campaigns, in-person press tours, tradeshows, sponsorships, print editorial and advertising to online and social networking programs: online videos, web-based training programs; online editor and analyst demos; email campaigns; social media; social networking and SEO. Together, we will create an involved, interactive community of your most important audiences and drive important discussions showcasing your leadership and moving the dial on awareness, understanding and adoption.
Complex Technology Story? Bring It On!